Motion graphics are a type of animation that can also be referred to as animated graphic design. Motion graphics help present information using a combination of animated text, graphics, and audio. The use of motion graphics became popular in the 50s with many films using it to create the titles and end credits. Motion graphics is widely used by companies across industries to create explainer videos and for other effective communication. Studies show that online videos influence an overwhelming majority of shoppers when making their purchase decisions.
Motion graphics offer multiple advantages. They deliver higher ROI as the cost of producing a motion graphics presentation is significantly lesser than that of a live-action video. Evidently, most of the professionally created animated explainer videos we see around us everyday use motion graphics. Adobe After Effects (AE) is one of the best motion graphics software. This software is extremely resourceful and helps the freelance motion graphics artist to create high-quality animation videos.
Motion graphics combine animation and graphic design to produce a distinctive style of storytelling. Job boards in the industry feature scores of motion graphic designer Jobs, pointing to the potential of the discipline as a prospective career pathway. Motion graphics are ideal for creating promotional videos for social media and broadcast media.
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