The traditional media-entertainment industry is driven largely by television broadcast, a mass media with a voracious 24×7 viewership base that consumes huge volumes of content in the form of documentaries, serials, short films, feature films, game and talent shows, news capsules, sports programs, and spiritual series, all punctuated by commercials which are a major source of revenue for television channels.
Now, all this content is produced by a variety of studios and filmmakers catering to different demographics. For instance, Indian studios producing television serials such as ‘Balika Vadhu’ and ‘Kabhi Saas Bhi Bahu Thi’ cater primarily to women and homemakers typically above 20 years of age while cartoon shows such as ‘Chhota Bheem’ and ‘Shin Chan’ are targeted at kids in the age group of 4 to 14 years. While most studios have in-house teams comprising writers, animators, VFX artists, art directors, cinematographers, music directors, line producers, and costume designers for their productions, they also hire freelance CG artists: for instance, a freelance motion designer, a lighting artist, or a CG generalist may be hired to execute work for a specific project.
Due to various advantages including lower costs, flexible staffing, and access to a wider talent pool, CG companies, particularly animation, VFX, and gaming studios are dishing out more work to freelancers. Today, with animation and VFX playing a major role in filmmaking, a large number of freelance animation projects and VFX gigs are up for grabs. Worldover, most of the CG studios are occupied with television-related projects. Freelance CG artists specialized in all disciplines of film making are in high demand for work across pre-production, production, and post-production stages of a project. Studios are finding it easier to access and hire diverse freelance talent including VFX artists and freelance animators.
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