Advertising plays a vital role for businesses across industries and verticals. From helping increase awareness for a brand to propelling sales for companies, and being a vital revenue source for media houses, advertising is immensely resourceful and virtually indispensable to commerce. What’s more, advertising also has a positive social impact as it generates employment and helps educate society. Advertising is a highly effective form of marketing and sprawls the media landscape from print to broadcast, outdoor, online, and new media.
Television commercials have for long been a proven tool for advertising success. Commercials are produced by teams comprising creative and technical talent. Some of the most memorable commercials have been those that have blended both creative arts and computer graphics technologies such as VFX and 2D animation. In recent times, VFX and animation are being increasingly used to craft high-impact commercials for brands and help them build preference in customer’s minds. The job market is witnessing an increasing number of VFX animation jobs as the techno-creative skills associated with these roles are highly valued not just by advertising studios and film production houses but also by businesses in education, healthcare, and other industries.
Advertising of course continues to leverage the power of animation to tell memorable stories. Some of the best commercials in history were created using animation: Wimbledon’s ‘In pursuit of greatness’; Android’s ‘Be Together, Not the Same’; McVities’ ‘Sweeter Together’; and Swiggy’s ‘The Fastest Food Delivery in Town’. Nestle’s iconic ‘Nespresso Ice – You’re Just a Sip Away’ is a fine example of a television commercial using 2D animation to stunning effect. 2D animation makes for a rare and valuable skill and the job market continually hosts quality 2D animation jobs.
Most of the jobs in advertising involve creative CG skills such as VFX and animation. Creative agencies are increasingly nurturing blended teams comprising a mix of in-house talent and professional freelancers to execute commercials. This is leading to a spurt in freelance 2D animation jobs and other related jobs as more opportunities chase CG freelancers.
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